Getting your kids to eat can be, well, challenging. So we enlisted the help of Jack Cambria, former head of the NYPD Hostage Negotiation Unit. Jack shared tactics used by the pros, plus the only thing you can always rely on at dinnertime – Heinz Ketchup.
For parents in dire need, we created a hotline where they could instantly get advice from Jack should they run out of ketchup at an inopportune time.